I had three weeks to create a brand in a background of my choice and show how I would produce media for it. I created Ha'awi Shave Ice, an authentic Hawaiian shave ice brand, from the ground up. I used Adobe Illustrator and Adobe Photoshop to produce the storefront, menu, popsicle wrappers, sidewalk a-frame, and Instagram carousel. This brand was meant to stand out using traditional Hawaiian design and colors to enhance the essence of Hawai'i through design before a customer would begin trying the unique flavors on the menu!