I had 4 weeks to create a redesign of a company of our choice to appeal to a new demographic. I decided to complete my project for Haribo Gummy Co. as a market for adult nostalgia and guilt-free indulgence using Adobe Illustrator and Adobe Photoshop. I conducted type and color studies, researched Swedish candy brands, created elements, a new logo, a public transit poster, a point-of-sale display, an Instagram carousel post, an Instagram static post, and two variations of gummy packaging. This project was a success in developing a new brand style for Haribo Co. to be designed for a mature audience that is clean yet playful.